Cognitive age and grocery-store patronage by elderly shoppers
نویسندگان
چکیده
منابع مشابه
Emolabeling Effectively Reduces the Influence of Ambiguous Labeling on Food Packages Among Grocery Store Shoppers
Despite increased regulations and policy enforcement for nutrition labeling, ambiguous labels on food items can still have deleterious effects on consumer perceptions of health. The present study used a counterbalanced within-subjects design to test if emolabeling - the use of emoticons to convey health information (happy = healthy; sad = not healthy) - will reduce the effects of ambiguous labe...
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ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2013
ISSN: 0267-257X,1472-1376
DOI: 10.1080/0267257x.2013.766627